Internet marketing is the heartbeat of healthcare success in today's digital world. It's the bridge connecting practitioners with patients, empowering engagement, building trust, and ensuring your message reaches those in need.
I interviewed Ryan Ellinas, the founder and CEO of myMed Marketing. Ryan brings a unique blend of expertise in marketing and healthcare. With an undergraduate degree in marketing, three postgraduate business degrees, an MBA, and over 15 years immersed in the healthcare sector, Ryan has honed an innate understanding of the intricate dynamics of healthcare marketing.
It's no secret that online reviews play a significant role in how patients evaluate us. According to recent studies, 94% of patients rely on these reviews to make their healthcare decisions.
Ethical Marketing
As healthcare professionals, it is crucial to uphold ethical marketing practices. Ryan lays out two fundamental guidelines put in place by HPCSA that every healthcare provider should keep in mind: no touting and no canvassing and what this means:
Checklist of items that need to be on a medical website
When creating a medical website, three key components must be considered: cosmetic, technical, and compliance. Ryan shares his expertise in outlining the essential elements that should be featured on a medical website. This checklist is a valuable guide for healthcare professionals venturing into digital practice, offering practical insights to ensure their online presence aligns with industry standards and best practices.
What is SEO?
In the world of digital marketing for healthcare practices, Ryan adeptly unravels the significance of SEO (Search Engine Optimization). He sheds light on SEO's pivotal role as an integral component of your healthcare practice's digital strategy.
Social media marketing and its relevance to medical practices
Let's delve into the world of social media marketing and its relevance to medical practices. Ryan Ellinas, the founder and CEO of myMed Marketing, provides valuable insights on the essential platforms for healthcare professionals – LinkedIn, Facebook, and TikTok.
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